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Demand Economics – Privacy Policy

Demand Economics is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read this privacy policy carefully.

On 25th May 2018 the General Data Protection Regulation (‘GDPR’) came into effect in the UK. This gives data subjects enhanced rights and protections in relation to their personal data. Demand Economics is committed to safeguarding the privacy of the users of our services. Therefore we have issued this Privacy Policy so we are completely clear as to what personal data we collect, why we collect it, and how we handle it.

How we gather personal data


By individuals filling in forms (either electronically or in paper format) or by corresponding with us by telephone, e-mail, in person, or otherwise.

The purpose(s) of processing personal data


We use personal data for the following purposes:

  • To maintain our accounts and records

  • To inform individuals of news, events, or activities

Personal data held, where it came from and our lawful basis for processing


Personal data you might supply to us may include your name, trading title, address, e-mail address, telephone number and mobile number. No financial information is held.

We will process the data to maintain your account with us, to provide our services to you, and to communicate with you. The reason we process the data is to ensure the proper administration of your account and our business and allow us to provide services to you and communicate with you.



Personal data you might supply to us

Where you have subscribed to receive newsletters/emails we will process your data so that we can send such newsletters and email notifications to you. If you would prefer not to receive such communications, please contact who will delete your information from our marketing database. You also have an option to unsubscribe from any marketing communication that is sent to you.

How and why we process your personal data

The legal basis for us processing this data is that you have consented to such processing for marketing purposes only


Personal data you might supply to us

If you communicate with us, we may process the information contained in your communication. This information may include your name and contact information, the content of your communication and any metadata our website generates where you communicate with us using the contact form available on our website.

How and why we process your personal data

We will process that information so we can correspond with you and keep records of such correspondence. The reason we are processing this data is to ensure the proper administration of our business (our legitimate interest).


Personal data you might supply to us

We may process your data if we need to do so in order to comply with our legal and/or regulatory obligations, so that we can protect the vital interests of you/ another natural person.

How and why we process your personal data

The reason we process such data is to protect the vital interests of you or another natural person.

Sharing your personal data

Your personal data will be treated as strictly confidential and will be not be shared with any third party.

Or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any legal agreement we have with you; or to protect our rights or property, or the safety of us. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where do we store your personal data

All information you provide to us is stored on best in class cloud platforms - specifically Amazon Web Services and Google Cloud Platforms. Core data platforms use which has best in class security and encryption (you can find out more HERE). Although we will do our best to protect your personal data, and we will maintain appropriate technical and organisation measures to protect your personal data, we cannot guarantee the security of your data.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition we limit access to your personal data to those employees who have a business need to know. They will only process your personal data at our instruction and they are a subject to a duty of confidentiality.

We will notify and report any suspected personal data breach to you/the applicable regulator where we are legally required to do so.

Storage and deletion of personal data

  1. Any personal data that we process will be deleted from our systems once we have completed the purpose for which we were processing the personal data. In some cases, the purpose for which we are processing your personal data will last for a considerable period (for example, if you are a long-standing client, we will need to store your data until our relationship with you comes to an end).

  2. We will determine the period for which we need to retain your data, acting reasonably, and taking into consideration a number of factors such as your relationship with us, your engagement with us, and the fulfillment of any outstanding orders.

  3. We may need to retain your personal data where this is necessary to comply with our legal or regulatory obligations, or to protect the vital interest of another natural person.

Your rights and your personal data


Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you;

  • The right to request that we correct any personal data if it is found to be inaccurate or out of date;

  • The right to request your personal data is erased where it is no longer necessary to retain such data;

  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means);

  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;

  • The right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).

Transfer of Data Abroad


We do not transfer personal data outside the EEA.

Changes to our privacy policy


Any changes to our privacy policy in the future will be posted on this page. Please check back frequently to this page to see the latest updates/changes to our privacy policy.

How to make a complaint


To exercise all relevant rights, queries or complaints please in the first instance contact our data representative, Adam Donaldson on 07907 581094.

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioner's Office on 03031231113 or via email at or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.

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