top of page

Marketing Investment

 Define the Impact of Marketing -

quantify the impact of each marketing and media driver on demand and net income

Understand the ROI at different investment levels from different types of media
Model the trade offs to revenue when investing in different media channel alternatives

Influence the impact on demand -

look across the full range of marketing and media options and understand the opportunity cost of investing

Run optimisation models to determine the combination of media channel investments that will maximise revenue

Grow demand by Optimising -

run optimisation models to determiiine the optimal marketing and media mix that maximises your growth

bottom of page